Evan Bloom: Your Marketing Materials Should Make a Personal Connection


Evan Bloom, Chief Marketing Officer, Sir Speedy of Westbury

We find most businesses don't take into account the big picture when it comes to marketing.   Each medium is looked at in its own silo and messages about products are inconsistent.

Consumers are inundated with marketing messages, over 3,000 on an average day. To stand out and cut through the clutter businesses need to speak to people with a similar and consistent message using multiple mediums.

Take an integrated approach by using different touch points and marketing vehicles. • Establish definable goals
• Understands prospects' needs and challenges
• Identify how customers communicate and how they want to be communicated with
• Use mail, email, events and presentations, signs, websites, web searches, social media, telemarketing
• Is creative, attention grabbing and memorable

Remember, people buy from brands they know, like and trust -- make a personal connection and demonstrate your interest in them

So get noticed by using this simple tip to stand out in the crowd.

For more information visit: www.SirSpeedy.com

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